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{ "openooh_venue_taxonomy": { "version": "1.1", "repository": "https://github.com/openooh/venue-taxonomy", "organization": "OpenOOH Working Group", "status": "accepted", "specification": { "categories": [ { "name": "Transit", "description": "Transit", "enumeration_id": 1, "string_value": "transit", "children": [ { "name": "Airports", "description": "Signage located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP lounges.", "enumeration_id": 101, "string_value": "transit.airports", "children": [ { "name": "Arrival Hall", "description": "Locations for meeting passengers arriving on flights", "enumeration_id": 10101, "string_value": "transit.airports.arrivals_hall" }, { "name": "Baggage Claim", "description": "Locations to retrieve baggage not carried during a flight", "enumeration_id": 10102, "string_value": "transit.airports.baggage_claim" }, { "name": "Departures Hall", "description": "Location for dropping off passengers leaving on flights", "enumeration_id": 10103, "string_value": "transit.airports.departures_hall" }, { "name": "Food Court", "description": "Location within an airport for food, typically casual", "enumeration_id": 10104, "string_value": "transit.airports.food_court" }, { "name": "Gates", "description": "Location to wait for or embark or disembark from a specific plane", "enumeration_id": 10105, "string_value": "transit.airports.gates" }, { "name": "Lounges", "description": "(typically private) places to wait for flights, separate from public spaces", "enumeration_id": 10106, "string_value": "transit.airports.lounges" }, { "name": "Shopping Area", "description": "Retail areas contained within facilities primarily used for servicing flights", "enumeration_id": 10107, "string_value": "transit.airports.shopping_area" } ] }, { "name": "Buses", "description": "Displays located on or in city or intercity buses.", "enumeration_id": 102, "string_value": "transit.buses", "children": [ { "name": "Bus (Inside)", "description": "Advertising inside a bus, primarily visible to bus passengers", "enumeration_id": 10201, "string_value": "transit.buses.bus" }, { "name": "Terminal", "description": "Advertising at facilities for embarking or disembarking from a bus", "enumeration_id": 10202, "string_value": "transit.buses.terminal" }, { "name": "Bus (Outside)", "description": "Advertising outside a bus, primarily visible to people not riding the bus", "enumeration_id": 10203, "string_value": "transit.buses.bus_outside" } ] }, { "name": "Taxi & Rideshare TV", "description": "Advertising displays placed inside taxis and rideshare vehicles visible to passengers in the back seat.", "enumeration_id": 103, "string_value": "transit.taxi_rideshare_tv" }, { "name": "Taxi & Rideshare Top", "description": "Advertising displays placed on top of taxi and rideshare vehicles visible to nearby pedestrian and drivers.", "enumeration_id": 104, "string_value": "transit.taxi_rideshare_top" }, { "name": "Subway", "description": "Advertising displays placed inside subway trains or inside stations or on subway platforms.", "enumeration_id": 105, "string_value": "transit.subway", "children": [ { "name": "Subway Train", "description": "A (typical municipal area) train that travels primarily underground", "enumeration_id": 10501, "string_value": "transit.subway.train" }, { "name": "Platform", "description": "Areas to wait for, board, or unboard a subway", "enumeration_id": 10502, "string_value": "transit.subway.platform" } ] }, { "name": "Train Stations", "description": "Advertising displays placed inside train stations or on platforms.", "enumeration_id": 106, "string_value": "transit.train_stations", "children": [ { "name": "Train", "description": "A train that travels primarily above ground, on rails", "enumeration_id": 10601, "string_value": "transit.train_stations.train" }, { "name": "Platform", "description": "Areas to wait for, board, or unboard a train", "enumeration_id": 10602, "string_value": "transit.train_stations.platform" } ] }, { "name": "Ferry", "description": "Advertising displays placed inside a passenger water transport.", "enumeration_id": 107, "string_value": "transit.ferry" } ] }, { "name": "Retail", "description": "Retail", "enumeration_id": 2, "string_value": "retail", "children": [ { "name": "Fueling Stations", "description": "An establishment beside a road selling fuel for motor vehicles.", "enumeration_id": 201, "string_value": "retail.gas_stations", "children": [ { "name": "Fuel Dispenser", "description": "A (typically self-service) device for dispensing fuel to vehicles.", "enumeration_id": 20101, "string_value": "retail.gas_stations.pump" }, { "name": "Shop", "description": "A store attached to a location who's primary audience is people fueling vehicles", "enumeration_id": 20102, "string_value": "retail.gas_stations.shop" } ] }, { "name": "Convenience Stores", "description": "A store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries.", "enumeration_id": 202, "string_value": "retail.convenience_store" }, { "name": "Grocery", "description": "A retail shop that primarily sells food, either fresh or preserved.", "enumeration_id": 203, "string_value": "retail.grocery", "children": [ { "name": "Shop Entrance", "description": "Areas near the entrance to a store, often (but not always) visible from outside", "enumeration_id": 20301, "string_value": "retail.grocery.shop_entrance" }, { "name": "Check Out", "description": "Areas primarily dedicated to paying for purchased goods", "enumeration_id": 20302, "string_value": "retail.grocery.check_out" }, { "name": "Aisles", "description": "Areas primarily dedicated to the display or retrieval of goods", "enumeration_id": 20303, "string_value": "retail.grocery.aisles" } ] }, { "name": "Liquor Stores", "description": "A retail shop that predominantly sells prepackaged alcoholic beverages, typically in bottles, intended to be consumed off the store’s premises.", "enumeration_id": 204, "string_value": "retail.liquor_stores" }, { "name": "Mall", "description": "A large building or series of connected buildings containing a variety of retail stores and typically also restaurants.", "enumeration_id": 205, "string_value": "retail.malls", "children": [ { "name": "Concourse", "description": "A large open area (including hallways and escalators)", "enumeration_id": 20501, "string_value": "retail.malls.concourse" }, { "name": "Food Court", "description": "A Common area with multiple food vendors and common tables.", "enumeration_id": 20502, "string_value": "retail.malls.food_court" }, { "name": "Spectacular", "description": "Large and impactful screen(s) at a prime location. It often utilizes special embellishments.", "enumeration_id": 20503, "string_value": "retail.malls.spectacular" } ] }, { "name": "Cannabis Dispensaries", "description": "A store that sells and dispenses cannabis and CBD products.", "enumeration_id": 206, "string_value": "retail.dispensaries" }, { "name": "Pharmacies", "description": "A store where medicinal drugs are dispensed and sold.", "enumeration_id": 207, "string_value": "retail.pharmacies" }, { "name": "Parking Garages", "description": "A building in which people usually pay to park their cars, trucks and other vehicles.", "enumeration_id": 208, "string_value": "retail.parking_garages" } ] }, { "name": "Outdoor", "description": "Outdoor", "enumeration_id": 3, "string_value": "outdoor", "children": [ { "name": "Billboards", "description": "Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians).", "enumeration_id": 301, "string_value": "outdoor.billboards", "children": [ { "name": "Roadside", "description": "Primarily vehicular environments.", "enumeration_id": 30101, "string_value": "outdoor.billboards.roadside" }, { "name": "Highway", "description": "High-speed vehicular environments, typically with controlled entrance/exit (e.g. \"exits\" or \"interchanges\")", "enumeration_id": 30102, "string_value": "outdoor.billboards.highway" }, { "name": "Spectacular", "description": "A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.", "enumeration_id": 30103, "string_value": "outdoor.billboards.spectacular" } ] }, { "name": "Urban Panels", "description": "Digital screens in urban environments, typically providing a public amenity. Typically visible to pedestrians and in some cases, vehicular traffic as well.", "enumeration_id": 302, "string_value": "outdoor.urban_panels" }, { "name": "Bus Shelters", "description": "Enclosures where individuals may wait for buses in an urban environment. Signage may be attached to the interior or exterior of the enclosure.", "enumeration_id": 303, "string_value": "outdoor.bus_shelters" } ] }, { "name": "Health & Beauty", "description": "Health & Beauty", "enumeration_id": 4, "string_value": "health_beauty", "children": [ { "name": "Gyms", "description": "A club, building, or large room, usually containing special equipment, where people go to do physical exercise and get fit.", "enumeration_id": 401, "string_value": "health_beauty.gyms", "children": [ { "name": "Lobby", "description": "Area for waiting or meeting guests", "enumeration_id": 40101, "string_value": "health_beauty.gyms.lobby." }, { "name": "Fitness Equipment", "description": "Area primarily for exercise or the usage of fitness equipment", "enumeration_id": 40102, "string_value": "health_beauty.gyms.equipment" } ] }, { "name": "Salons", "description": "An establishment where a hairdresser, beautician, or couturier conducts business.", "enumeration_id": 402, "string_value": "health_beauty.salons", "children": [ { "name": "Unisex Salon", "description": "Salon catering to clients of any sex", "enumeration_id": 40201, "string_value": "health_beauty.salons.unisex" }, { "name": "Men's Salon", "description": "Salon primarily catering towards men", "enumeration_id": 40202, "string_value": "health_beauty.salons.mens" }, { "name": "Women's Salon", "description": "Salon primarily catering towards women", "enumeration_id": 40203, "string_value": "health_beauty.salons.womens" } ] }, { "name": "Spas", "description": "A commercial establishment offering health and beauty treatment through such means as steam baths, exercise equipment, and massage.", "enumeration_id": 403, "string_value": "health_beauty.spas" } ] }, { "name": "Point of Care", "description": "Point of Care", "enumeration_id": 5, "string_value": "point_care", "children": [ { "name": "Doctor’s Offices", "description": "Non-hospital facility run by a physician - for treatment of people.", "enumeration_id": 501, "string_value": "point_care.doctor_offices" }, { "name": "Veterinary Offices", "description": "Non-hopsital facility run by a veterinarian - for treatment of animals.", "enumeration_id": 502, "string_value": "point_care.veterinary_offices" } ] }, { "name": "Education", "description": "Education", "enumeration_id": 6, "string_value": "education", "children": [ { "name": "Schools", "description": "An educational institution designed to provide learning spaces and learning environments for the teaching of students between K - 12 under the direction of teachers.", "enumeration_id": 601, "string_value": "education.schools" }, { "name": "Colleges and Universities", "description": "An education institution designed for instruction, examination, or both, of students in many branches of advanced learning, conferring degrees in various faculties, and often embodying colleges and similar institutions.", "enumeration_id": 602, "string_value": "education.colleges", "children": [ { "name": "Residences", "description": "Places where faculty or students live", "enumeration_id": 60201, "string_value": "education.colleges.residences" }, { "name": "Common Areas", "description": "Shared spaces for study, dining, or leisure activities", "enumeration_id": 60202, "string_value": "education.colleges.common" }, { "name": "Athletic Facilities", "description": "Facillities or stadiums for sporting competition", "enumeration_id": 60203, "string_value": "education.colleges.athletics" } ] } ] }, { "name": "Office Buildings", "description": "Office Buildings", "enumeration_id": 7, "string_value": "office_buildings", "children": [ { "name": "Office Buildings", "description": "An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.", "enumeration_id": 701, "string_value": "office_buildings.office_buildings", "children": [ { "name": "Elevator", "description": "Enclosed, Vertical conveyance for people and goods", "enumeration_id": 70101, "string_value": "office_buildings.office_buildings.elevator" }, { "name": "Lobby", "description": "Common space for tenants to meet and greet visitors and guests, typically near entrances", "enumeration_id": 70102, "string_value": "office_buildings.office_buildings.lobby" } ] } ] }, { "name": "Leisure", "description": "Leisure", "enumeration_id": 8, "string_value": "entertainment", "children": [ { "name": "Recreational Locations", "description": "Location where recreational and/or leisure activities take place.", "enumeration_id": 801, "string_value": "entertainment.recreational", "children": [ { "name": "Theme Parks", "description": "An amusement park with a unifying setting or idea.", "enumeration_id": 80101, "string_value": "entertainment.recreational.theme_parks" }, { "name": "Museums and Galleries", "description": "A building in which objects of historical, scientific, artistic, or cultural interest are stored and exhibited. e.g. \"the Museum of Modern Art\"", "enumeration_id": 80102, "string_value": "entertainment.recreational.museums_galleries" }, { "name": "Concert Venues", "description": "Any location used for a concert or musical performance", "enumeration_id": 80103, "string_value": "entertainment.recreational.concert_venues" } ] }, { "name": "Movie Theaters", "description": "Location for displaying long-format content on large screens.", "enumeration_id": 802, "string_value": "entertainment.movie_theaters", "children": [ { "name": "Lobby", "description": "A corridor or hall connected with a larger room or series of rooms and used as a passageway or waiting room: such as a large hall serving as a foyer (as of a hotel or theater)", "enumeration_id": 80201, "string_value": "entertainment.movie_theaters.lobby" }, { "name": "Food Court", "description": "An area within a building (such as a shopping mall) set apart for food concessions.", "enumeration_id": 80202, "string_value": "entertainment.movie_theaters.food_court" } ] }, { "name": "Sports Entertainment", "description": "A venue that individuals or groups can play an active sport or activity.", "enumeration_id": 803, "string_value": "entertainment.sports", "children": [ { "name": "Sport Arena", "description": "A central area used for sports or other forms of entertainment and surrounded by seats for spectators.", "enumeration_id": 80301, "string_value": "entertainment.sports.arena" }, { "name": "Club House", "description": "Locker rooms used by an athletic team", "enumeration_id": 80302, "string_value": "entertainment.sports.club_house" } ] }, { "name": "Bars", "description": "A retail business that serves alcoholic beverages.", "enumeration_id": 804, "string_value": "entertainment.bars" }, { "name": "Casual Dining", "description": "A restaurant that serves moderately priced food in a casual atmosphere.", "enumeration_id": 805, "string_value": "entertainment.casual_dining" }, { "name": "QSR", "description": "A fast food restaurant, also known as a quick service restaurant within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service.", "enumeration_id": 806, "string_value": "entertainment.qsr" }, { "name": "Hotels", "description": "An establishment providing accommodations, means, and other services for travelers and tourists.", "enumeration_id": 807, "string_value": "entertainment.hotels", "children": [ { "name": "Lobby", "description": "Commonly accessible shared spaces for guests at a hotel", "enumeration_id": 80701, "string_value": "entertainment.hotels.lobby" }, { "name": "Elevator", "description": "Commonly accessible, enclosed spaces used to move between floors.", "enumeration_id": 80702, "string_value": "entertainment.hotels.elevator" }, { "name": "Room", "description": "Locations occupied and restricted to a single guest", "enumeration_id": 80703, "string_value": "entertainment.hotels.room" } ] }, { "name": "Golf Carts", "description": "A small motorized vehicle for golfers and their equipment.", "enumeration_id": 808, "string_value": "entertainment.golf_cart" }, { "name": "Night Clubs", "description": "An establishment for nighttime entertainment, typically serving drinks and offering music, dancing, etc.", "enumeration_id": 809, "string_value": "entertainment.night_club" }, { "name": "High-End Dining", "description": "A restaurant that serves expensive food. Often in a more formal atmosphere, and accepting or requiring reservations", "enumeration_id": 810, "string_value": "entertainment.high_end_dining" } ] }, { "name": "Government", "description": "Government", "enumeration_id": 9, "string_value": "government", "children": [ { "name": "DMVs", "description": "An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.", "enumeration_id": 901, "string_value": "government.dmv" }, { "name": "Military Bases", "description": "A facility that houses and facilitates training for military personnel and operations.", "enumeration_id": 902, "string_value": "government.military_bases" }, { "name": "Post Offices", "description": "A facility that handles the receipt, delivery, and processing of mail, packages, or other postal services.", "enumeration_id": 903, "string_value": "government.postal" } ] }, { "name": "Financial", "description": "Financial", "enumeration_id": 10, "string_value": "financial", "children": [ { "name": "Banks", "description": "A bank is a financial institution licensed to store or invest accountholders money", "enumeration_id": 1001, "string_value": "financial.banks" } ] }, { "name": "Residential", "description": "Residential", "enumeration_id": 11, "string_value": "residential", "children": [ { "name": "Apartment Buildings and Condominiums", "description": "A building that contains different residential units", "enumeration_id": 1101, "string_value": "residential.apartment", "children": [ { "name": "Lobby", "description": "A corridor or hall connected with a larger room or series of rooms and used as a passageway or waiting room: such as a large hall serving as a foyer (as of a hotel or theater)", "enumeration_id": 110101, "string_value": "residential.apartment_buildings.lobby" }, { "name": "Elevator", "description": "Enclosed, Vertical conveyance for people and goods", "enumeration_id": 110102, "string_value": "residential.apartment_buildings.elevator" } ] } ] } ] } } }